ColleenCrum

Colleen "Coco" Crum is a managing principal and member of the board of directors for Oliver Wight Americas, a global integrated business planning firm that provides education and training on sales and operations planning. Since joining the organization in 1995, Crum has contributed to advancing the methodology of integrating demand and supply processes successfully both inside a business enterprise as well as throughout the supply chain. She is the co-author of three books: Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance; Supply Chain Collaboration: How to Implement CPFR and Other Best Collaborative Practices; and Demand Management Best Practices: Process, Principles and Collaboration.